Compliance testing vs teen customer insight: which do you need?
Age-check test purchasing tells you if staff follow the rules. Teen mystery shopping tells you how young customers are treated. Here is the difference.
Read the articleThe TRUE blog
Straight talk.
What 5,000 UK teenagers are telling us — about your stores, your brand and what actually makes them buy. New pieces as the truth comes in.
Why teenagers won’t tell you the truth in a survey you wrote for adults
Most surveys fail before the first question. The language is wrong, the setting is wrong and the incentive is wrong. Here is what actually gets honest answers from 16–19 year olds.
The sale you never see: what an ignored teenager costs your store
A teenager who is ignored in store does not complain. They leave, and they tell their friends. We look at what our mystery shoppers see on the shop floor every week.
5,000 teenagers. No brand pays them to be nice.
Our panel belongs to no one but us. The teenagers who assess your brand are never the ones paid to promote it. That separation is the whole point.
Events and in-store activation: show up where teenagers actually are
Insight tells you what is wrong. Activation fixes it in front of real people. Why the two programmes work best when they run apart, but point at the same goal.
Want the truth about your brand?
Every piece here starts with something a teenager told us. Yours could be next.
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Tell us what you need to know. We’ll find out the truth.